Sales funnel and actual CAC

From a meaningful conversation to a viewing, a paid contract and a home fit for living. Unknown measurements are not zeros; scenarios are not results.

What we measure

Activation means an actual viewing of a standard-design home, not a booking. A purchase requires a contract and 50% prepayment received. The final customer outcome is a handed-over home fit for living.

CAC is the cohort's full acquisition cost divided by new buyers after cancellations. It includes spending on prospects who did not buy. Periods and channels are not mixed without an agreed attribution rule.

Shared figures are updated through approved anonymized aggregates in the working chat. Private contacts and documents do not appear here. The scenario calculator does not change actuals.

Offline visits belong in the funnel too

Someone may stop by from the road without a prior AI conversation. Record the actual viewing, source and trigger separately; do not fabricate an online booking. The roadside advertising channel remains to be tested.