AltaLab · Day 2 · 02 / 03
Business Model Canvas: selling a standard-design home to a family planning a move out of the city. They may own a plot or still be choosing one. Nine blocks that need to work together.
A standardized modular home for full-time living: a clear specification and an agreed path from selection to handover.
The intended value is a livable home sooner. Any timing or full-budget advantage still needs to be demonstrated through an actual handover.
Value hypothesisOur customers are families across Ukraine planning a move out of the city for themselves or their parents. They may already own land or choose it after discussing the home and budget. Our first marketing test focuses on Kyiv and Kyiv region; this does not limit our sales territory. Delivery and installation feasibility, cost and timing are agreed for each plot.
Key conditions: a full budget, a suitable plot and agreed timing. This segment is not yet proven to be the most profitable or sufficient for scale.
First proposed route: website and configurator → sales conversation → viewing a specific showroom home → individual proposal.
As confirmed by the team as of 2 October 2026, the contract for the first standard-range home order has been signed and the 50% advance received. After viewing the showroom sample, the customer ordered a new similar home. This is the first paying demand for the new range, not a sale of the display home or an accepted handover. Acquisition source, conversion and CAC for this case have not yet been reconciled.
Personal sales support: needs, plot, specification, price boundaries, viewing and agreement.
Handover and after-sales contact need named accountable people. The configurator is not an automatic quote or reservation.
Standard-design projects, a sample with unfinished electrics, the production site, architect, crews, quality control, sales managers and Planner.
A critical pilot condition is agreed availability of the required contributors. Being part of the team does not mean being available.
1. Clarify the need and sell an agreed specification. 2. Complete production with quality acceptance. 3. Coordinate handover and reconcile its outcome and costs.
Sales and work completion proceed in parallel. A new AI feature is not a prerequisite for demand testing.
Required partners include material suppliers, specialist contractors, transport, crane hire, foundation and utility-connection providers.
This is a dependency map, not a list of signed partnerships. Contributors, availability, prices and alternatives must be agreed for the first handover.
The payer is the home buyer. The core stream is a one-off sale with an agreed specification; payment timing is set by the agreement, not a subscription.
The agreed price of the showroom ModulDim 98 is UAH 2,460,000: house 80 m² × UAH 27,000 = UAH 2,160,000; terrace 18.75 m² × UAH 16,000 = UAH 300,000. Completion of the finishing electrical installation is included. The rainwater gutter system is optional, approximately UAH 35,000 extra. Foundation, delivery, crane, installation and connections are separate. The electrical completion date is not yet confirmed.
A 50% advance has been received for the first standard-range order; recognized revenue and actual margin have not yet been reconciled. Additional work is not counted as ModulDim revenue unless the parties and scope of the relevant contract are established.
Materials and specification; labor and contractors; production overhead; quality checks and rework; sales; logistics within the contract; service obligations.
We propose agreeing a pilot budget, recording commitments and changes before spending, and comparing planned with actual costs from the start. This is not an adopted procedure. Cost, margin, working capital and customer acquisition cost have not yet been reconciled.
Our value is readiness for living. The current price covers the house with terrace and completion of the finishing electrical installation, but not the entire path to moving in. The first step is to agree the complete handover process and budget, without conflating the two.
Go to the offer brief →Deciding whether to repeat requires actual costs, fulfilled terms, outstanding obligations and team availability. We do not invent margin or scaling figures.
Go to economic validation →Alongside home sales, we are researching service subscriptions and energy-module rental; home rental is a later, capital-intensive scenario. None is declared launched: there are no tariffs, contracts or confirmed recurring revenue. A service pilot is a separate future test after technical readiness. The current first pilot is the sale and fit-for-living handover of a standard-design home without autonomy.
The long-term thesis is substantial potential demand for homes with controllable systems, not an “infinite” paying market. War and outages intensify the need; AI and robotics may change how people work and live. Mass relocation, lower total costs and health benefits are not established for our segment. Land, budgets, safety, service and production capacity constrain the market.
Method: AltaLab Day 2 materials. Workbook: SWOT and intersections — pp. 1–3; Canvas — p. 3; One-Pager — pp. 4–5. Lecture notes: validation — pp. 1–2, Canvas — pp. 2–5, traps and One-Pager — pp. 5–7. Also: Common Validation Traps, pp. 1–3 — pitfalls and a repeated One-Pager structure. This is our working interpretation, not an assessment or endorsement by AltaLab.
Fresh target-segment interviews, reasons for choosing or declining, actual buyer commitments and the first handover’s economics are still needed. Internal reports and personal data are not published.